In 1933 Gilbert began selling lots on his next neighborhood. This development had been an orchard near his Maraldene property. Gilbert purchased it, put a road through (originally named Maraldene Drive but quickly renamed Old Orchard Road), and subdivided it into twelve 150 by 250 foot lots. Gilbert began building houses on the lots. at the rate of one or two per year, selling them off as they were completed. Gilbert deputized the legalities of the sales to his realtor, Mabel B. Seabury. Like at Maraldene, Gilbert created an atmosphere for his development that went beyond architecture. At each end of the road is an "olde English" style punched metal sign announcing Old Orchard Road. The road itself was and still is divided by a planted center median. Shrubs and spruces were planted or encouraged and both the median and the properties were still dotted with the fruit trees of the former orchard from which the neighborhood was made. The residences are a mix of styles and materials common to residential architecture of the 1930s. There is no evidence of what effect A. C. had on the design and construction of these buildings. As on Ridge Road, the look of the street was not left to chance; there were deed restrictions:
Said premises are conveyed subject to the following restrictions which are imposed thereon for the benefit of the remaining premises of said grantor; that said premises shall be used for residential purposes only; that only one family dwelling house shall be erected on said land, the plans of which shall be approved in writing by said grantor; that the main line of any building erected thereon shall be placed and set back not less than 75 feet from the southerly line of Old Orchard Road, and no building or portion thereof shall be erected within 15 feet of the easterly and westerly lines; nothing herein contained shall be construed so as to prevent the erection of a private garage on said land for the use of the occupants of said dwelling; no chickens shall be kept or maintained on said premises. Said grantor reserves the right at any time to make such changes or modifications on restrictions in deeds of other lots in the tract of which the above described premises are a part, as in his judgment will best promote the development of said tract of land into a highly desirable residential section.
Other than the need to specify that chickens are unwelcome, there are no surprises here. The restrictions go out of their way to allow a garage .. The highly desirable residential section Gilbert hoped to create was to be primarily accessed by automobile.
Suburbs, like many other aspects of city planning, do not have a specific starting year by which we can say they were invented. In some form they extend back into Roman times. However, in the 1920s, the United States was in a period of unprecedented growth in suburban development and suburban culture. Suburban growth was partially made possible by a growing support infrastructure of affordable automobiles, interurban rail lines, and mads. However, the real cause can be tied to culture. A. C. Gilbert, like most Americans, believed that the ownership of land and a house was an essential comfort which all Americans should attain (Wentling, Designing a Place Called Home, 1995, pg. 20).
Most architects ignored suburbs as a suitable palette for their talents. Some, like Le Corbusier, rejected them. But a few, like Frank Lloyd Wright, along with some politicians, and assorted land speculators, saw in this demographic shift a chance to create a built environment that could take full advantage of the new technological age (Stern and Massengal, The Anglo-American Suburb, 1981, pg. 4). From the vision of these few came a wide variety of experimental communities which sought to make better use of the land and technology. The most successful form was what is so commonly seen today: single family houses arranged along streets. Maraldene and the Old Orchard Road development followed this model. The inherent design of A. C. Gilbert's real estate "hobby" developments was well in tune with an important change in American demographics.